Meet The Ladies Of Bella Bliss: Kelli Murphy


Meet Kelli!  She is the newest addition here at bella bliss ® and we are so lucky to have her.  She will be taking over our trade shows and helping with wholesale.  With her Bachelors and Masters in Fashion Merchandizing, she is a much needed asset to our team!

What is your favorite piece from the Spring 2013 Collection and why?


I love the sailor dress and the 1 piece bathing suit. The dress is clean and classic and the bathing suit is just super cute!

 What was your favorite movie this year?

I don’t know if it counts for this year, but I LOVED Silver Linings Playbook.

Name 3 things you couldn’t live with out…

Coffee, my family, and my puppy Gus.

What is your favorite personal possession you own?

The Babe Ruth autograph to my grandmother that she gave to me.  My family is obsessed with the Yankees!

What is your favorite TV show?

I am still obsessed with Friends, I own every season on dvd!

What are your hobbies?

Reading, traveling, and doing anything outdoors. I love being outside!

What is your favorite quote?

What is your favorite part about working for bella bliss?

It’s nice to work for a local company and my coworkers have been so helpful and nice!


What is your favorite Lexington restaurant?

I could eat Bourbon n Toulouse everyday.


Warehouse Sale…what a success!!

Our 6th Annual Charity Warehouse sale is coming to an end and we are thrilled with the turnout.  People traveled hundreds of miles to stock up on bella bliss for their little ones (and some moms came home with clothes for themselves)!!

the line the first day of the sale!!

Over the past three days there have been over a thousand people who have shopped the sale.

What a crowd!

Women lined up in the hallways to look through their piles of clothes.

a bella bliss groupie in the making…

Our youngest shopper!

We are so glad we have the opportunity to make room in our warehouse for our upcoming season and are happy to be helping a charity that is near and dear to our hearts.  Every year we donate 10% of the net proceeds to the Leukemia & Lymphoma Society and have given beyond $30,000  over the past six years.  This year will be our largest donation to date.  People are still shopping the sale with under 3 hours to go!

Women left with boxes and bags full of clothes and accessories!

A great deal of work goes into this event, and we are often surprised ourselves at the results!  The merchandise consists of samples, past-season overstocks, and a large number of pieces that we cut specifically for online outlets and the LLS sale.  It is a great way to use up our signature fabrics overseas and give our suppliers more work during their slow seasons.  All around, it is a win-win for everyone!

Now, we all need a nap…………

See ya’ next year!



bella bliss 6th annual charity warehouse sale!

bella bliss will hold it’s 6th annual warehouse sale in conjunction with the Leukemia & Lymphoma Society Light the Night Walk June 27th – 29th.  For the past 6 years bella bliss has donated 10% of the net proceeds from the sale to the LLS Light the Night Walk, and has been able to donate over $30,000 so far!  The sale is held in Lexington, KY at Sayre School, who has been so kind to donate their space for the second year now.  It is an opportunity for bella bliss to clear out samples and overstock at up to 90% off retail prices, with most clothing being $10, and is quite the popular event here in Lexington, KY.  Moms have traveled from as far as Atlanta to stock up on their favorite pieces for little ones!  The Leukemia & Lymphoma Society has proven to be a wonderful organization to partner with.  They provide volunteers to help us with the sale and our joint efforts in marketing really help to get the word out.  We are looking forward to this year’s sale and hope that we can continue to grow this beneficial event.